Absurdly Good.

The average kid consumes around 53lbs of added sugar per year, and it’s mostly from sugary drinks, which is absurd.

PLEZi is a better-for-them option that has 70% less sugar and is a 100% delicious, which is Absurdly Good.

Founded by Michelle Obama, PLEZi was created to help raise a healthier generation, and promote a healthier lifestyle for youth.

Absurdly Good Acts

What did we do with all the sweet stuff PLEZi took out of sugary drinks? We made something even sweeter.

Absurdly Good Games

To help promote the launch of PLEZi, we created the PLEZi Absurdly Good Games. An event that encourages kids to showoff their absurdly good skills on social media to win weekly and grand prizes. Michelle Obama even got in on the action.